A trademark is a symbol, design, word or combination of elements that identify a party’s goods or services. There are certain trademark benefits that one can get while filing the trademark. The main purpose of it is to distinguish the product of the company from someone else’s product. A trademark can almost be anything as long as it makes easy for the consumers to identify it. Trademark registration gives the right to the applicant to use the mark and oppose legally if someone else tries to benefit from it. It prevents others to use the same without unauthorized access.
Also read: Trademark Watch and its Significance
Essential factors of trademark benefits
Firstly, a trademark prevents unfair competition between companies that use consumer confusion to get more business. A trademark helps customers distinguish between products. Secondly, a trademark protects the owner’s reputation and investment.
Some of the key trademark benefits are:
Serves as a mark of identification:
A trademark becomes a mark of identification for a specific brand, company, etc. so that one can easily identify it in a broad market. It becomes easy for the customers to easily distinguish the brands and get what they want. Some customers trust certain companies and only purchase a product of that particular brand. So, the trademark of the brand help customers in identifying the brand and purchasing the product.
Provides inexpensive protection:
Trademark registration provides the protection to the owner’s trademark to use the mark anywhere on their product. Trademark owner gets legal rights to sue someone if anyone is found using his mark for their benefit. Protecting the mark becomes important as it saves the reputation as well as the trust in the brand quality of the product. Except for the starting cost, one needs to renew the protection every 10 months after trademark filing.
Also read: Trademark Filing Fees: A Quick Overview
Provides an edge in the market:
One of the most important trademark benefits is that it provides the product with an edge in the market over others. Trademark serves as a status symbol and customers attract usually towards the logo of the product. One can easily advertise the logo and once the logo gets popular, no need for the product name for further advertisement. People are able to approach and tweet about the product on social media easily by using the logo of the product. The trademark then builds its stand comprehensively by popularity amongst consumers, providing an edge to the product in the market.
Also read: Trademark Filing: A Step by Step Process
Helps in business expansion:
Once the registration of the trademark is successful, it brings a competitive advantage to the owner. It uplifts the image of the product in the market. This is one of the most significant trademark benefits. Moreover, if the trademark gets initial success, it becomes easy for the owner to generate funds from different sources. This challenges other brands to provide better quality to the consumer which is essential for the market growth.
For example, a very famous brand “Nike” was earlier a very strong competitor in the market domain of making sports shoes. But as the product became a hit and the trademark of “Nike” was known to everyone, business expansion took place. With the help of famous trademark, they were able to diversify their business which includes athletic apparels and sports equipment in today’s market.
Boosts business reputation:
Promoting the brand of your company at an early stage is essential for the potential development and success of your business. Trademark registration guarantees a powerful and remarkable brand which helps in boosting business reputation. Registering the trademark also capitalizes the lifespan of your business, which increases the clients’ confidence in your business.
There are also other trademark benefits on which you can rely on. Trademark also helps to identify the popularity of the brand on behalf of the customer feedback and rumors among them. It also gives some extra financial benefits if anyone is found guilty of trademark infringement in the form of damages. The brand is able to take quick customer feedbacks in a short span on social media sites. This helps in improving the overall quality of the product.
Why Choose Us? – The Trademark Search Company
Trademarkplays a crucial role these days in the rising and expansion of any business. The Trademark Search Company (TTSC) provide clients with the world-class service of the trademark registration process in minimal time. You invest a lot in building your brand by creating logos and applying for trademarks. Before you put this effort, you need to make sure that it is in the right direction. At TTSC, our aim is to let you focus on building the right brand through accurate and precise logos and symbols. Our team provides you with the most flexible and widest coverage at a lower price. TTSC makes sure of 100% satisfaction to our clients without compromising on the quality of work. To avail our services, visit The Trademark Search Company.